Salesforce Delivers Security Far Beyond HIPAA

Marketing and tech leads of healthcare organizations face data threats from what feels like every direction. Salesforce has devised a system to reduce all of those PHI risks.

AJO vs SFMC: A Feature Comparison

If you’re looking to enhance your MarTech stack, here’s how two leading marketing automation tools — AJO and SFMC — approach a few different use cases.

Realize the Full Potential of Salesforce’s Game-Changing AI-Powered Platform

Generative AI, combined with a mature version of predictive AI, could be a major disruptive force in customer engagement and employee productivity. The question for many is, “Where do I begin?”

Free Salesforce Data Cloud Is a Low-Cost/Low-Risk Opportunity

Salesforce is giving some customers a unique opportunity to begin or expedite their customer data journey with free Data Cloud. Here’s how it works.

5 Overlooked Things from Dreamforce ’23

Here’s a look at the top 5 overlooked highlights from Salesforce’s Dreamforce 2023, including a new product that would have been a headliner any other year.