Customer Research

Putting people at the center of your design and strategy process ensures that what you build will work for them.

Actionable Insights

At TA, we know that each conversation is a memory — a data point — in every customer's journey. To determine what content is relative and compelling, we employ qualitative and quantitative mechanisms to engage your audience segments and understand their pain points. 

We target our methodology to your particular needs to obtain actionable insights and get those insights working for you, delivering upon your brand promise with real answers in real time.


  • Customer Interviews
  • Usability Testing
  • Journey Mapping
  • Customer Persona Development

Remote Approaches

  • Intercept Surveys 
  • Card Sorts
  • Navigation Testing
Talk to One of Our Experts