American Cancer Society
User-centric design, cloud-based solution empowers organization to fulfill its mission on the iconic Cancer.org
Best-in-class, responsive site
Redesigned with new branding, the site features improved site-wide search and increased accessibility.
Logical site structure
Streamlined user flows bring the organization’s resources and services into focus through clear pathways.
Optimized content authoring
A scalable, agile platform and simplified workflows increased content management speed and efficiency.
“Our engagement with TA Digital — across multiple projects in the digital space — has been exceptional. They are a highly skilled team of professionals who show genuine care for our mission while providing crucial expertise. I am looking forward to a continued relationship with them.”
Jay Jump, Senior Vice President, Digital Products
The American Cancer Society is dedicated to the vision of a world without cancer and to improving the lives of the people affected by it.
But users had trouble with the organization’s outdated flagship site, making a difficult situation even harder for the people ACS is trying to help.
Specific issues included:
- Cancer.org wasn’t optimized for touch screens.
- People couldn’t easily find what they were looking for in the site’s structure.
- Page structures were confusing for people who use screen readers and other assistive technologies.
We began by guiding ACS through a transition to AEM as a Cloud Service. With our team assuming the bulk of the seamless content-migration process, we put control in the hands of the ACS team. Using customized content authoring experiences, they can quickly and easily deliver relationship-building digital interactions.
To ensure Cancer.org audiences can easily access content, we established personas with content mapping that aligned to the various stages of the user journeys. We also created a messaging architecture and content guidebook.
We then designed a responsive Cancer.org site based on new branding. We provided clear paths to content, informed by user journeys, and created a design system that aligned with AEM’s core components to provide consistency and ensure accessibility across devices.