Services

Trupanion

Targeted campaigns boost lead generation and drive sales

Results

Increased conversions

Personalized and targeted campaigns led to more conversions.

Enhanced user experience

An immersive experience with vivid visuals spurred engagement across devices.

Cost savings

Higher efficiency and reduced IT support and created savings opportunities.

Challenges

Trupanion, a pet insurance provider based in Seattle, wanted to give pet owners personalized experiences to increase engagement and conversions.

Additional concerns:

Difficulty managing content led to poor user engagement.
Digital marketing campaigns were not leveraged.
Users could not easily view content via mobile.
Excessive dependence on IT support and labor created high overhead expenses.

Solution

We helped Trupanion give site visitors a rich, personalized experience across devices and realize a robust solution that transformed their authoring and content management process. Both of these led to enhanced user experience and cost efficiencies.

We also helped them:

Migrate to a sophisticated CMS platform, enabling marketers to publish dynamic, targeted and behavior-driven content swiftly
Augment real-time editing, giving marketers the flexibility to publish engaging video content
Achieve superior response rates with digital promotional campaigns
Implement a mobile-optimized responsive UI framework
Reuse global components to accelerate publishing and reduce overhead costs