Telcel
Enhanced eCommerce experience boosts subscriber base
Enhanced digital commerce boosts revenues by 18.9%
At a Glance
Telcel, a Mexican wireless telecommunications company, needed to integrate a new digital commerce platform to enhance user experience and increase subscriber base and revenues. We created a plan to address their paint points with an immersive user experience, additional functionality, B2C implementation coupled with cross-channel integrations, and an intuitive authoring process. Results included higher ROI, a significant increase in subscribers, and the ability to roll out inventory pages 90% faster than previously.
The Challenge
Integration is needed for to enhance users' experiences and increase revenue.
Telcel, a Mexican wireless telecommunications company, needed to integrate a new digital commerce platform to enhance user experience and increase subscriber base and revenues.
Additional concerns:
High rate of cart abandonment
Lackluster user experience
Hefty customer service operating costs
Content managed by back-office support
Complexity of tax, payment, loyalty and shipping integrations
The Solution
Implementing additional functionality and creating immersive user experiences makes a difference.
Our specialists addressed Telcel’s pain points:
Reduced cart abandonment with an immersive user experience and vivid visuals
Implemented additional functionality, like catalog browsing and activation phase
Lowered operating costs with seamless B2C implementation coupled with cross-channel integrations
Provided marketers an intuitive authoring process through Adobe Experience Manager, allowing them to make changes easily
Built an end-to-end sales cycle and post-sales processes to simplify logistics
Services
Experience Design
Web Development
Managed Services
Tools
Adobe Experience Manager
The Results
Increasing ROI, subscribers, and go-to-market speeds.
Higher ROI
Mobile revenues increased by 18.9% in 3 months with no additional marketing spend.
Increased subscriber base
10,500 subscribers were acquired within the first 3 months and 880,000 subscribers within a year.
Faster go-to-market
New process accelerated inventory pages rollout by 90%.
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