TA Digital implemented the third-party tracking solution WebEngage on the Manipal ProLearn website. WebEngage tracks all user activities in real time and generates visualizations for easy analysis. We also implemented customer feedback forms and surveys and tracked the following events: courses added to shopping cart, courses searched, submissions of lead capture forms, and the details of potential students who left the website without completing the checkout process.
Our team implemented support for CashCare, a third-party loan provider that allows buyers to apply for credit and pay for online purchases in monthly installments, removing the obstacle of needing to pay the full cost up front.
Lastly, we added custom code to enhance Drupal Commerce. Our enhancements improved the user experience by implementing systems allowing students to select from different classroom environments and tailor the educational experience to their needs.