The Challenge

Manual processes lead to delays and inefficiencies.

Manipal Global Education (MaGE), a global education center based in Bengaluru, India, offers courses in health sciences, engineering, management, communication and humanities. 

Their entire document upload process was manual, meaning the administrative team had to sift through all the documents received from the prospective students. This caused significant delays in processing students’ applications.

Additional business and operational challenges included:

• Lack of responsiveness of certain components across all devices

• Inefficiency in student tracking, leading to large amounts of inauthentic customer data 

• Low user engagement

The Solution

Developing an automated authentication process boosted student acquisitions and saved administrators time.

To understand user pain points and preferences better, our experience research team interviewed students and parents and created critical user journeys.

We addressed the challenges by:

• Enabling students to upload their applications to the website, drastically reducing turnaround time

• Implementing responsive design across all devices, extending to sister websites

• Developing an automated authentication process that boosted student acquisitions

• Introducing captioned images to improve engagement

Tools Implemented

• Adobe Experience Manager

The Results

Efficient processing, responsive design generate lifts in acquisition and engagement.

As a result of our partnership, Manipal Global Education experienced the following results:

• INCREASED ENGAGEMENT

  • Redesigned website with automated document upload and enhanced ease-of-use boosted student engagement.

• IMPROVED ACQUISITION

  • The ability to identify, track and engage with prospective students led to more effective student acquisition.

• HIGHER AUTHENTICITY IN CUSTOMER DATA

  • Automated verification of prospective customers’ mobile numbers helped capture authentic customer data.

• IMPROVED PERFORMANCE

  • Optimized and responsive site design bettered site performance by 30%.

Credera has some of the most brilliant minds in the technology world who are experts in the CMS space, professional, and committed to work. Credera has done a wonderful job on Manipal’s websites project.