The Challenge

Providing a robust digital experience proves challenging when it's difficult to make site updates.

Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them hard to use.

Additional concerns:

• Unable to provide unique brand experiences to different personas

• Authoring complexity leading to increased maintenance costs

• Lack of ADA compliance

The Solution

Detailed analysis provided a holistic solution to reduce operational costs while enhancing user experiences.

We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience.

Key elements of the solution included: 

• Migration to cloud platform that supports multisite management 

• Navigation enhancements based on user research

• Refurbished, mobile-friendly design with personalized content to engage multiple user personas 

• Base components library for reuse across multiple websites

• Rich ADA-compliant UI 

• SEO optimization

• Secure and performance-oriented design for hosting on AMS

Tools

• Adobe Experience Manager

The Results

Strategic design and migration elevate experience and slash costs.

As a result of our partnership, Delicato Family Wines experienced the following results:

LOW COST IMPLEMENTATION

• Automated content migration and shared content library resulted in 75% savings.

ENHANCED SECURITY AND PERFORMANCE

• AMS hosting led to increased security, performance and uptime.

REDUCED COSTS

• Easier content management and authoring lowered maintenance costs.

ENHANCED USER ENGAGEMENT

• Optimized design, personalization and better site performance led to increased engagement.

Thank you, Credera, for making this happen!