Leading American Manufacturer Domestic Sewing Machines Case Study

Read our case study to learn how our team implemented the CommerceFactory for our client to improve the customer purchase journey and the overall customer experience, and read how we delivered an enhanced commerce experience in 90 days!


Our client wanted to improve the customer journey and commerce experience on its website. Some of the major challenges faced by the domestic sewing machines industry leader include:

  • Complicated user and purchase experience
  • Low conversion rates
  • High cart and website abandonment rate
  • Limited customer engagement
  • Complex system integrations leading to higher overhead costs


TA Digital implemented the CommerceFactory suite for our client to improve the customer purchase journey and the overall customer experience. CommerceFactory delivers the integrated content & commerce solution powered by enterprise-scale headless commerce platform, Elastic Path and open source CMS Drupal through hassle-free fixed time implementation. Delivering the project in 90 days with an enhanced commerce experience was one of the major milestones. Our 90-day solution included:

  • CommerceFactory implementation
  • Faster purchase journey
  • Enhanced website design and architecture
  • Personalized customer experience
  • A secure payment gateway implementation


Implementing the CommerceFactory solution provided our client’s customers with the best in class commerce experience. In 90 days, our client was able to achieve higher customer engagement, reduced cart abandonment and an enhanced website supporting 500+ concurrent users.

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