Real Estate


Customized reports and optimized data enhance marketing ROI

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Defined KPIs

75% more KPIs offered enhanced insights.

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Increased visibility

Better understanding of campaign traffic provides actionable information.

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Customized reports

Scheduled reports allow for targeting of visitor’s interests.


HFF, a leading provider of services to commercial real estate owners, was having a hard time keeping advisors of various properties informed about prospective buyers and their interests. 

To drive success in its campaign efforts, it became critical for HFF to identify the top-performing campaigns and take appropriate action on ones that were underperforming.

Additional concerns:

  • Lack of insight into potential leads
  • Identifying conversion fallout
HFF Challenge


We worked closely with the HFF team to implement Adobe Analytics with a goal to capture the metrics needed to gauge user behavior.

Notable reporting features included:

  • Customized campaign tracking and defined marketing channel rules
  • List of users who have shown interest in properties
  • Ability to identify traffic by region and drill down into each region’s data by campaign
  • Ability to identify users’ fallout rate and fallout page(s) based on marketers’ needs
  • Ability to automate, schedule and deliver reports with the flexibility to identify user details
Hff Results 3

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