Manufacturing

Delicato Family Wines

Strategic design and migration elevate experience and slash costs

Results

Low cost implementation

Automated content migration and shared content library resulted in 75% savings.

Enhanced security and performance

AMS hosting led to increased security, performance and uptime.

Reduced costs

Easier content management and authoring lowered maintenance costs.

Enhanced user engagement

Optimized design, personalization and better site performance led to increased engagement.

“Thank you, TA Digital, for making this happen!”

Alexis Treverso, Director, Digital Marketing

Challenges

Delicato, a family-owned wine business, struggled with providing a robust digital experience. Their websites were difficult to update, suffered from downtime, and had design inconsistencies that made them hard to use.

Additional concerns:

Unable to provide unique brand experiences to different personas
Authoring complexity leading to increased maintenance costs
Lack of ADA compliance

Outcomes

We conducted a detailed analysis of the Delicato brand experiences and provided a holistic solution to reduce operational costs while enhancing user experience.

Key elements of the solution included:

Migration to cloud platform that supports multisite management
Navigation enhancements based on user research
Refurbished, mobile-friendly design with personalized content to engage multiple user personas
Base components library for reuse across multiple websites
Rich ADA-compliant UI
SEO optimization
Secure and performance-oriented design for hosting on AMS