Bushnell Golf, a premium Golf GPS equipment company approached TA Digital for an opportunity to upsurge the conversions on purchases, reduce the customer drop rate and migrate to Big Commerce platform. Bushnell Golf achieved a 30% increase in conversion rate post launch.

Bushnell Golf Case Study

Read our case study to learn how our BigCommerce implementation along with an improved customer journey increased the conversion rate on the Bushnell Golf website by more than 30% and reduced cart abandonment, earning us BigCommerce’s coveted 2019 High Growth Award for creating the highest online revenue growth for our client.


Bushnell Golf wanted to improve the customer journey and checkout experience on its website. Some of the major challenges faced by the sports optics industry leader include:

  • Limited customer interaction.
  • Low conversion rates.
  • Website user experience enhancement.
  • Old fashioned website design.
  • Highly aggressive launch timeline.


TA Digital implemented Big Commerce platform for Bushnell Golf to improve the customer purchase journey and checkout experience. Implementing single page checkout was one of the major changes which led to higher conversion rates. Our solution included:

  • Big Commerce platform implementation.
  • Single page checkout.
  • Guest user checkout functionality.
  • Easy to manage customer journey.
  • Overall enhanced website design and experience.


Implementing Big Commerce platform provided Bushnell Golf customers with best in class commerce experience. Bushnell Golf achieved a 30% increase in conversion rates post implementation. Single page checkout, improved user journey and website design experience led to reduced cart abandonment and increased customer involvement.

Learn more about how TA Digital can help you with Digital Transformation.


Explore Additional Resources

For more information about commerce. Visit our Commerce page.

As a BigCommerce partner we specialize in speed-to-market implementations across the entire commerce layer, we lower our client’s total cost of ownership by rapidly transforming their cross-channel commerce ecosystem with BigCommerce serving as the core solution.



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