According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before. Here are great ways of creating online experience driven shopping experiences
iBeacons took both the business and the technical world by storm when the protocol developed by Apple was introduced at the Apple Worldwide Developer Conference in mid-2013. Since then, iBeacons have continued to be the object of interest and the buzzword for technical enthusiasts. It has led a horde of vendors to manufacture iBeacon compatible hardware transmitters called beacons. Let’s have a look at how iBeacons can change the way brands engage their customers.
Retailers and consumer goods companies are at the cusp of transformation. The world is witnessing the first wave of the impact of conversational commerce, and the trend is expected to continue − a recent report revealed that brands relying on voice commerce to engage with consumers will considerably increase by 2020.
Technology is advancing rapidly, and customers expect a frictionless commerce experience anytime, anywhere and on any device. They also demand a personalized, immersive and seamless experience as they shop. According to a study, 76% of customers expect brands to understand their needs and expectations, 67% of customers say that their standard for good experiences is higher than before, 64% of customers find that customer experience is more important than the price of the products and 67% of customers prefer paying more for a great experience.
Setting up an online store is relatively easy – there are plenty of ecommerce platforms that make it possible to launch an online retail business in a short time. Marketers have unlimited options to choose from – they can either select a cloud-based solution by paying a monthly or annual fee or they can choose from a wide range of open-source platforms that provide the capability to set up a store initially and use additional capabilities by paying for plugins.
The ecommerce market is volatile. Technologies change fast and every few months, new ways of doing business emerge, with new methods to attract more customers, and new technologies to predict more accurately. To keep pace with this fast-evolving technology landscape, it is imperative for businesses to upgrade their website with the latest available tools and technologies.
According to research by Baymard Institute on the best ways to improve online shopping, 67.45% of ecommerce shopping carts get abandoned. This means that out of every 100 customers, 67 customers will leave your ecommerce portal without making a purchase.
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