Global digital transformation agency TA Digital today announced that it is now an Adobe Campaign and Marketo Engage Specialized partner in the Americas region.
Modern marketers have the unique opportunity to use these massive volumes of customer data to drive their campaigns at every point of engagement. Here are 5 data-driven marketing trends for marketers in 2019
Recent studies have shown that emotions play a key role in driving big purchase decisions. More marketers than ever before are realizing the need to appeal to their customers’ latent sensibilities. We’re entering a new era where the art of marketing is converging with the science of human behavior.
There’s a widely held perception among marketers that B2B marketing is really difficult. While many marketers believe that the possibility of failure is high, some believe that the success of a B2B marketing initiative is directly proportional to the amount of money invested in it. Both beliefs are inaccurate.
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