What's in the book?

  1. Introduction to Programmatic Advertising
  2. Targeting Makes Programmatic Marketing Effective
  3. Making Intelligent Marketing Decisions
  4. Programmatic Marketing Fights Fraud

Programmatic Advertising Ebook

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eBook - Programmatic Advertising
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Introduction to Programmatic Advertising

Explore how Programmatic advertising has the potential to cost less and produce better results than traditional advertising.

Making Intelligent Marketing Decisions

Learn how you can use your analytics platform to tune your campaigns for better returns.

Targeting Makes Programmatic Marketing Effective

Learn about benefits of programmatic marketing and how your marketing platform can deliver targeted personalized messages.

Programmatic Marketing Fights Fraud

Learn more about how programmatic marketing fights fraud on your website.


TA Digital is a leading digital technology agency serving organizations globally. Delivering digital experience, commerce, marketing solutions with superior precision. Our years of Digital Experience expertise has earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits. Regardless of your industry or sector our digital consultants will provide you with customer experience, commerce, and digital marketing insights to ensure that your Digital Ecosystem is ideally optimized and you are realizing a maximum return on investment across your digital enterprise.
TA Digital resources quickly got onboard with us. Their ability to deliver key project features in a timely manner increased Capella’s confidence levels in the team rather quickly. We have been witnessing a lot of value additions provided by TA Digital’s technical resources. Overall, it has been a great engagement and we are very much looking forward to our upcoming long-term engagement with them.
Director, Capella University


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