TA Digital Joins Composable Commerce Movement

» 3 min read


By Joseph Brannon

Vice President, Commerce

Gartner Research predicts, "by 2023, organizations that have adopted a Composable Commerce approach will outpace competition by 80% in the speed of new feature implementation." The Composable Commerce movement is here. We’re proud to be a part of it and ready to help you realize it’s potential by providing everything you need to rapidly “compose,” and launch a digital commerce solution.

Composable Commerce enables eCommerce teams to select and assemble various “best of breed” commerce solutions and compose them to satisfy their unique business needs. A Composable Commerce solution is comprised of the following 4 elements: 

Modular – Easily deploy and swap modular commerce components as needed.

Open – Utilizes interoperable applications to seamlessly integrate with other systems and prevent vendor lock-in.

Flexible – Empowers brands to create differentiated experiences that meet their unique requirements.

Business Centric – Enables rapid iteration to respond to changing business needs. 

Here are the 15 Tips to drive repeat sales and boost ecommerce customer retention||  Learn how our certified experts will guide you in selecting the best Digital Commerce platform for your business.

The impact of COVID-19 has accelerated digital transformation and brands are having to innovate faster than ever before to keep up with the changing business needs. We partnered with Elastic Path to create a Pre-Composed Solution, called Commerce Factory, to get you up and running with an enterprise level commerce solution in 90-days.

By leveraging the industry-leading Headless Commerce Platform from Elastic Path and the best-in-class CMS from Drupal we’re able to help brands launch experiential digital commerce solutions at the speed needed in todays world. Due to the nature of the Composable Commerce approach, you will be able to customize as needed, without having to create a complicated “duck-taped” solution. As your business needs change, you’re able to rapidly customize your solution on-demand with ease. 

We recently implemented the Commerce Factory Pre-Composed Solution with a global sewing machine manufacturer and according to their CIO, "Of the 15-plus launches I’ve been part of during my career, this was one of the best!” We deployed a complete ecommerce solution within 3 months and created an immersive user experience which resulted in a 25% increase in sales year-over-year. Additionally, with the flexibility of their solution, this digitally-driven brand is able to quickly iterate without the cost of performance. Want to learn more? Read the full case study.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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