Experience Driven Commerce:
Succeeding in B2B commerce for 2020 and beyond

10am PST, 30th April 2020

TA Digital's B2B expertise with Adobe, Magento and Marketo
Experience Driven Commerce: Succeeding in B2B commerce for 2020 and beyond

A recent industry report shows that 70% of B2B customers expect a similar shopping experience to their B2C counterparts. Content, Experience, and Data have never been more important and more relevant to B2B shoppers.

Join us to discover how TA Digital Ascent can help you create a 360-degree experience-driven user journey using the power of Adobe Experience Cloud Platforms along with Magento, Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Audience Manager and Marketo. Enhanced with new B2B features such as Return on Ad Spend (ROAS), MyAccount, and Order History.

In this webinar, we will demonstrate how to leverage the Adobe Platform for these types of experiences based on an end-to-end shopper journey from Awareness to Conversion. Our demo will focus on how each tool within the Adobe Platform can power each touchpoint of that journey in more than 20 minutes orchestrated by our VP of Experience, Chesshire Gaylor and VP of Commerce, Joseph Brannon.

Featured Presenters
Joe Brannon

Joseph Brannon

VP of Commerce
TA Digital

Chessy Gaylor

Chesshire Gaylor

VP of Experience
TA Digital

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.