The impact of COVID-19 has awakened the world to an uncomfortable reality—no matter how well prepared societies think they are, there’s always a crisis waiting to happen. Read more.
If you have a digital presence, AI is already impacting your daily life. Learn about the benefits of Artificial Intelligence in Marketing Automation
Brands today need to implement automated processes to communicate and connect with customers in real-time. Let’s have a look at the 10 ways AI can improve customer service.
In this article, we will have a look at the 4 ways Artificial Intelligence will impact manufacturing sector.
Artificial Intelligence is an asset and it has made lives easier for marketers, as it automates work, enhances the performance and reduces errors. It is designed to understand the preferences, needs and purchasing pattern of the customers, in order to serve them better and help them make the right purchasing decision.
iBeacons took both the business and the technical world by storm when the protocol developed by Apple was introduced at the Apple Worldwide Developer Conference in mid-2013. Since then, iBeacons have continued to be the object of interest and the buzzword for technical enthusiasts. It has led a horde of vendors to manufacture iBeacon compatible hardware transmitters called beacons. Let’s have a look at how iBeacons can change the way brands engage their customers.
Artificial intelligence and automation are fast becoming integral to marketing. More and more brands are using AI to deliver personalized experiences and customers too have embraced the shift to AI-driven marketing. However, experts believe that in this machine learning era, brands must also be cautious to not underestimate the role of emotions in every buyer’s purchase journey.
According to research by Baymard Institute on the best ways to improve online shopping, 67.45% of ecommerce shopping carts get abandoned. This means that out of every 100 customers, 67 customers will leave your ecommerce portal without making a purchase.
According to a research, the future of marketing lies in the way digital marketers work alongside machine learning (ML) based tools. Not surprising, considering artificial intelligence (AI) is already playing a huge role in streamlining marketing processes and making businesses more effective. As ML & AI become more commonplace in the digital marketing landscape, it’s imperative that digital marketers learn how to apply ML to their digital marketing campaigns.
Please active sidebar widget or disable it from theme option.