Service Cloud is built on the Salesforce Customer Success Platform, giving you a 360-degree view of your customers and enabling you to deliver smarter, faster, and more personalized service.
If your company is using an older or inflexible content management system to manage and distribute web content, migrating to a new CMS such as Drupal is one of the best ways in which to enhance your digital marketing efforts. Migrating to a new CMS, though, isn’t an easy task for an organization that already has extensive repositories of data and content.
Does your company still consider its CRM and CMS systems separate entities? Your CRM system contains a wealth of data that your company could use to create a personalized, delightful shopping experience. As a separate entity from your CMS system, though, your CRM system doesn’t benefit customers in a tangible way. Meanwhile, your CMS system delivers a “one size fits all” shopping experience that never meets its full potential for new customer acquisitions or repeats business.
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