Adobe has finally confirmed its decision to acquire Marketo, the leading B2B marketing engagement platform. The deal is the biggest in Adobe’s history, followed closely by its recent acquisition of Magento for $1.7 billion in May.
Adobe has made another major play at expanding its dominant grip around the digital marketing space by acquiring Marketo.
Database health is crucial in marketing automation nurture programs. Read the 3 ways that how poor Data hygiene can hurt your revenue.
We helped many clients achieve better sales results and reduce their marketing budgets with the Marketo. Read why your business should choose Marketo.
These process tips help you get the most value out of the Marketing Automation system and increase the quality of your digital engagement.
In this post, we’ll begin to explore the benefits of integrating a website with a marketing automation system – in this case, and Sitecore and Marketo
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