Why strategy is the key to an intelligent Digital Transformation

By Radhika Iyengar 5 min read

Intelligent digital transformation across industries and firms is being accelerated by the adoption of a connected digital business strategy, in response to a dynamic customer’s digital experience and expectation. This is redefining the markets in recent times.

Adoption of digital strategy that enables the markets to change the form of competition across industries is imperative. Because, long-held market positions are now threatened, the best way forward is to bring in an outside-in 360 degree view to stay ahead of the competition.

What is Digital Transformation?

It is the integration of digital technology into all areas of business, leading to fundamental changes in how a business operates and the value it will deliver to their customers.

To put it simply, it is about changing the way a business interacts with its customers and how it provides them a consistent experience whenever, wherever they may need it.

Read more about the need to know Customer Experience Predictions for 2019.  ||  Sign up today for the latest news about your Digital Transformation.

Importance of thinking digital-first

Being digital-first requires you to reimagine how you interact with your customers.

For Sales teams, being digital-first means replacement of cold calling with social selling. Your customers are already active on social media and that’s where your business needs to be. Instead of waiting for the customer to get in touch with you, you will need to contact them, help educate them and ultimately build a relationship. Your business can do this by sharing your expertise in the form of case studies and relevant content as part of a solution to their problem.

For Marketing teams, digital-first means reducing expenses on offline marketing activities, such as direct mail and TV ads. Today’s customers expect highly targeted messages, which can only be achieved through a data-driven marketing strategy. Your business needs to use digital channels such as email, social media, organic search and website to track and improve engagement.

For Customer Service teams, being digital-first is about no longer being reactive. It’s about being proactive in the way you help your customers, who use a wide range of channels to seek out answers to their problems. The customer service ecosystem has now expanded to include social media, reviews sites, forums, and communities.

To delight the new, modern-day buyer, your business needs to think and act digital-first too.

The Intelligent approach

Nearly half of all organizations cited online customer experience and customer satisfaction as their leading influences when asked about the factors that influence a business’ decision to implement a transformation strategy. The companies that transform digitally end up creating highly engaged customers.

Engaged customers are:

Strategy – Key for an intelligent Digital Transformation


An MIT study found that companies that have embraced intelligent digital transformation are 26% more profitable than the competition!

This is a huge opportunity to boost revenues and companies should be taking advantage by digitally transforming the business.

Understanding the Customer

It’s evident that the online customer is calling the shots. But, in order to deliver an improved online customer experience, we first need to understand who this new kind of customer is.

Digital technology has transformed consumers’ habits. Customers now get what they want almost exactly when they need it because of mobile devices, apps, machine learning, automation and much more. Furthermore, these new digital technologies have caused a shift in consumers’ expectations, leading to a new kind of modern online buyer. They’re constantly connected, app-native, and well aware of what they can do with technology.

Because of the opportunities that arise from the use of modern digital technology and processes, customers now rate organizations on their online digital experience first.

Introducing the Digital Strategy Partner…

“Applying a sound digital strategy enables Digital Transformation to achieve digital maturity”

Our Digital Strategy team details a robust digital roadmap for your business. ||  Contact our Web & Mobile Development experts to develop and launch a world-class responsive design.

A Digital Strategy consulting partner can help present a deep understanding of digital elements (eg. Chatbots, performance, relevance of search and personalization) that influence customer gain/loss along with presenting new trends in emerging technologies

Strategy – Key for an intelligent Digital Transformation

If the partner is a vendor, with a rich portfolio of digital services – it can actually help better for the client to arrive at a cohesive approach to rapidly harness potential in User Experience, Digital Marketing, and Content Strategy and management.

Not to mention integrating the Digital transformation vision with eCommerce, mobility, AI and new age technology platforms.

TA Digital and Intelligent Transformation of Customer Journey

To transform the end-to-end customer journey, our experience management specialists at TA Digital help clients revamp the entire or core user experience of their digital offering by identifying the customer personas and product portfolios to address the major pain points and unmet needs of the customers.

Our team of digital strategists, analysts and engineers would bring in intelligent market insights and partner in deployment of digital technologies, and streamlining the underlying processes through techniques such as agile and automation.

Our digital strategy framework

Strategy – Key for an intelligent Digital Transformation

Having established rich digital services portfolio across Web Analytics -> User experience/IA/Mobility -> CMS -> eCommerce -> Marketing Automation -> AI, the Digital Strategy practice TA Digital has naturally evolved to leverage industry knowledge to provide value-based consulting for our clients.

We have formulated a framework that is inclusive of market, industry, technology, process, people and cost considerations to easily help clients break down the pain points and gaps in the existing digital environment to recommend a roadmap in implementation of precise areas of improvement.

Our assessment and recommendation approach has been instrumental for clients to quickly arrive at an optimal and weighed plan to digital transformation.

Contact our industry experts for guidance in selecting the right CMS for your business and improve your customers’ Digital Experience.  ||  Talk to our Digital Marketing and Artificial Intelligence specialists to learn how you can increase your retention rate and close sales.

At TA Digital, we have reimagined end-to-end digital journey to deliver significant value in many industries. We have helped our clients overcome widely-faced challenges and added value in four crucial ways:

  • Enhancing the customer experience,
  • Augmenting competitiveness,
  • Increasing revenues and
  • Decreasing the cost of operations.

Get help from our experts

Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top Creative Agency.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Radhika Iyengar

Written By

Radhika Iyengar