How Travel and Hospitality Business’s Upgrade Experiences into Timeless Memories

By Kirsten Oelrich 2 min read

The travel and hospitality business is unlike any other. You’re in the business of selling memories. Historically, your biggest challenge was the expiration date on every piece of inventory. It’s that time sensitivity that has defined everything you do, whether selling time on a beach resort, on a cross-country flight, or at the latest foodie hot spot. Always looming is the fear that what isn’t sold is gone forever.

And now today’s travelers and guests expect even more than just a booking. They’re looking for every part of the experience to exemplify smooth sailing. They want airlines, hotels, cruise lines, and restaurants to promise unforgettable memories, but also provide comfort, value, and convenience. They want a travel and hospitality business that’s part concierge and part sherpa to guide them through everything. But they’re not just expecting it from your business, they’re expecting it from every business, so you need to give them the timeless memories they’re seeking to gain their lasting loyalty.

To give your customers what they want, you need to understand every detail about them. But bringing together siloed data among internal teams, legacy systems, and second and third parties can be difficult. With the right solution, you can take scattered fragments of data from demographics to website history to purchase patterns and form a holistic view. And since those who travel for leisure generally start planning far in advance, identifying your audience early on can be a boon—allowing you to further personalize experiences and offers to create better experiences.

Personalization, though, is only a start, because today’s travelers and guests expect around-the-clock, anywhere access to your brand. When you book a flight for a customer, they expect to check in anytime, receive flight status updates, choose their seats, and select their meals. By building a strong digital foundation, you’re primed to create experiences on any channel that you can coordinate to deliver consistent, continuous experiences across all digital devices, online and off.

And it doesn’t end with a single purchase. To retain customers, travel and hospitality businesses must be one step ahead in the entire customer journey to anticipate customer needs. Using analytics and testing, you can home in on the content and offers that will create the memories that lead to loyalty.

All this helps you move beyond selling time to become a better experience business. One that’s a concierge and can transform perishable moments of time into unforgettable, life-changing memories—into experiences that are timeless.

Explore Additional Resources

Learn more on how to select the right CMS for your business and excel the Digital Experience.

Our organization assists you with improving your marketing strategies. Select the best Digital Strategy to boost your business.

Schedule a meeting with our team today to see how we can help you save time and money with the digital transformation initiatives.

Schedule Now


Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top Creative Agency.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich