The Three Pillars of Successful Digital Transformation
Are your competitors having more success than you with their digital ecosystems? Do they brag about things like “3X conversions”? Do you ever wonder what the “secret sauce” is that will launch your own digital ecosystem?
I’ve examined many digital transformations — successful and unsuccessful — to understand the secrets of long-lasting digital success. The result is the three essential factors for planning a successful digital transformation.
Will the real ingredients for successful digital transformation please step forward?
Successful digital transformation is a wholistic process that involves many disciplines. Three are fundamental:
Your company, both the organizational structure and its people, must prioritize risk-taking, speed, and a focus on customers.
How do you know if your company meets this standard?
The answers to these questions should provide some guidance:
- Do people in your organization feel empowered to fail occasionally in the pursuit of improvements, or do they tend to stick to the tried-and-true?
- Is your organization a bureaucracy with process manuals, or is it a “get it done” company that’s quick to try new approaches?
- Can you deploy talent into new projects and opportunities on a dime?
These are hallmarks of powerful, digital-ready cultures.
Companies with a unified long-term vision tend to achieve that vision.
Does your company have a vision? Is everyone in your company excited about your two-year vision?
Companies with visions find they are united in their approach, driving in the same direction. If you lack this unifying ingredient, your company can lose focus, and you’ll be going in many different directions.
Enterprises with a strategic focus that operates in tandem with a unified vision succeed in digital transformation.
- Does your company take its long-term vision and put rubber to the road by turning it into a plan?
- Has it allocated resources to continuous improvements, or does it take a wait-and-see approach and let development happen only when absolutely necessary?
- Does it invest in growth areas — AI, data and analytics — that may take time to master but set your company for long-term growth?
No doubt about it, building a powerful digital ecosystem is challenging. You have to assemble, evaluate and hire experts from dozens of specialties, organize and adopt change management to align internal processes and change org structures, develop a vision and have it accepted, then create a strategy and select the right digital toolset.
It’s a lot to do, and most enterprises need help with it. But do it correctly, and you’ll start reaping 3X rewards too.
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About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.