TA Digital Uses AEM to Enhance an Educational Provider’s Digital Marketing Capabilities

By Saravana Sivanandham 2 min read

Most higher-education providers offer a wide range of educational programs across multiple locations, with course costs that vary by program and site. For organizations like these, offering customized information online is an essential component for attracting and engaging prospective students.

Recently, TA Digital helped one such provider achieve a full redesign of all microsites while upgrading to AEM 6.1 to take advantage of the latest CMS features. Our team interconnected all sites and enabled this client to generate customized results from a complex database. The finished product also helped this organization execute more targeted marketing, offer improved UI functionality for university enrollments and provide internal applications that would enhance the student experience.

To achieve the goal, our team delivered a variety of innovative strategies, including:

  • Created a custom connector to fetch content from the complex backend database
  • Migrated to Sightly as the new scripting engine, which reduced development time by at least 25%
  • Developed a new custom ContentTypemanager solution
  • Created AEM templates with pre-defined scaffolded content, making it simpler to author similar pages
  • Designed a custom interface that allows authors to manage dynamic data in the database, so changes and additions are reflected in real-time
  • Provided rich applications that enable students to use features such as global tool tips, highlighting and auto-suggest searching

Today, the client has updated web properties that offer a cleaner, more seamless way of delivering customized database results, as well as a responsive design with full availability over a wide range of devices.


Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Contact us today to see how we can help your organization with your next Sitecore project.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Saravana Sivanandham

Written By

Saravana Sivanandham