Why Is There So Much Buzz About Sitecore and Azure?

By Harsh Jhawarlal Baid 4 min read

Microsoft Azure is Microsoft’s cloud platform. It’s growing day by day, with collections of integrated services in various areas such as computing, storage, data, networking, and app. Microsoft Azure helps anyone move faster, do more, and save money – and that’s just scratching the surface.

With Microsoft Azure you can:

  • Build solutions regardless of any language or development platform.
  • Target any browser or device.
  • Run on any operation system (OS) whether it’s Windows or Linux.

What is Sitecore?

Sitecore is a leading, global customer experience management software company that offers web content management (WCM), with advanced personalization capabilities and marketing automation. Sitecore gives marketers the power to deliver relevant, measurable brand experiences that drive results across every channel. Sitecore is using open architecture so it has a great opportunity to extend built-in features to match with business needs.

Sitecore enables marketers to engage their audiences by delivering highly personalized experiences based on insights derived from the user’s unique behavior. Marketers can anticipate and deliver the contextually relevant content or e-commerce offers their audiences want to see next—even before they know they want it.

Sitecore is built on three core principles:

  • Know every customer – By presenting them with relevant, personalized experiences every time, they engage with your brand.
  • Shape every experience – For each unique customer from acquisition to retention, from one purchase to the next, and from awareness to advocacy.
  • Create customers for life – have continued conversations that build over time.

Why go for Microsoft Azure with Sitecore?

Like many advanced WCM platforms, Sitecore had a lot of success as an “on-premise” software solution, and still offers on-premise deployments to new customers. As a result, you might be thinking, why opt for Microsoft Azure, when using Sitecore?

Below are some reasons why implementing a cloud version of Sitecore, using Azure, can be a good idea.

Freedom to choose between IaaS and PaaS

Microsoft Azure supports two important approaches to marketing technology infrastructure: Infrastructure-As-A-Service (IaaS) and Platform-As-A-Service (PaaS). You can implement one or the other, or both.

This powerful combination of managed and unmanaged services lets you build, deploy, and manage applications any way you like for unmatched productivity.

Freedom to select between Cloud and Hybrid Cloud solutions

Some cloud providers make you choose between your data center and the public cloud. This is not the case with Microsoft Azure. Its enterprise-proven hybrid cloud solutions give you the best of both worlds, expanding your IT options without added complexity. With Azure, data storage, backup, and recovery become more efficient and economical. It’s also easier to build applications that are both on-premise and cloud-based.

Open and Flexible

Microsoft Azure supports any operating system, language, tool and framework—from Windows to Linux, SQL Server to Oracle, C# to Java. And thanks for Apache Solr, for which Sitecore has built-in support, you can use Sitecore’s enterprise search capabilities.

Microsoft Azure is always up, always on

Azure offers a 99.95% availability SLA, 24×7 tech support, and round-the-clock service health monitoring. That’s why more than 57% of Fortune 500 companies rely on Azure today.

Microsoft Azure is economical and scalable

Azure can quickly scale up or down to match demand, so you only pay for what you use. Per-minute billing and a commitment to match competitor prices for popular infrastructure services like computing, storage, and bandwidth means you’re always getting unbeatable price for performance.

Microsoft Azure is everywhere

Microsoft Azure runs on a growing global network of Microsoft-managed data centers across 19 regions across the world. This gives you a wide range of options for running applications and ensuring you always get great performance. Microsoft Azure is the first multinational cloud provider in mainland China and is continuing to expand to new regions around the globe.

Accelerate implementations with the Sitecore Azure Module

Sitecore Azure Module is a Sitecore add-on that supports Microsoft Azure Platform-as-a-Service (PaaS) option. When using the Sitecore Azure module, a lot of deployment configuration has already been done for you by default. It is just a matter of selecting a datacenter zone i.e. region and pushing the code.

The Sitecore Azure Module deployment takes care of all Azure configurations and settings to produce an optimized default environment that is geared for stable and fast hosting of the Sitecore sites.

The Microsoft Azure hosting settings are all stored within Sitecore and, as with all Sitecore, can be extended and altered as required to meet custom hosting requirements or additional Azure offerings.

Accelerate implementations with the Sitecore Azure Module

When deploying with Microsoft Azure your Content Authoring and Delivery is just seamless. Microsoft Azure supports DevOps so all deployment settings are specified in a single configuration file and you can deploy the changes on demand or on an as-needed basis. In small development teams, this could benefit a lot for continuous delivery. Using Microsoft Azure Portal it is easy to scale out or scale in anytime.

Some of the benefits of using Sitecore with Microsoft Azure are:

  • Flexibility
  • Superior infrastructure
  • Predictable costs
  • Performance
  • Review the workload

Check Azure Out for Yourself

Contact us to have one of our account representatives talk to you about your options.


Sitecore on Azure site

Sitecore Named a Leader in Gartner Magic Quadrant in WCM for the Fifth Consecutive Year (2014)

Sitecore Partner Resources and Guidelines

Professional Sitecore Development

Microsoft Azure Documentation

Explore Additional Resources

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Contact Us today if your organization needs assistance with your Sitecore and Microsoft Azure project.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Harsh Jhawarlal Baid

Written By

Harsh Jhawarlal Baid