Programmatic Advertising: Reasons to fall in love with it – if you’re not already

By Kirsten Oelrich 2 min read

As a marketer, you are constantly challenged to deliver faster results and demonstrate campaign effectiveness. You’re also expected to stay up to date with trends and technologies, foresee impending obstacles in your campaigns, and be prepared to address them.

The problem is that you only have a limited number of hours in a day. Wouldn’t it be great if you could simply automate most of your tasks to run them programmatically?

Welcome to the world of Programmatic Advertising. Programmatic software makes your life as a marketer easier by automating ad buying and ad placement, and optimizing your campaign in real time to maximize results. This means you save time and maximize impact, and do so with lesser effort.

“By 2019, 60% of all digital ad spend will be bought and managed through an automated system.”


But what makes Programmatic Advertising so effective? Read below to find out why modern day marketers are falling in love with Programmatic Advertising.


Programmatic Advertising provides real-time insights

Programmatic Advertising gives you access to real-time analytics on your campaign performance. This enables you to optimize your efforts and use your budget more effectively by reaching a targeted audience segment rather than carpet bomb a non-segmented audience set.

“50% of marketers use programmatic for buying smartphone inventory.”


Programmatic Advertising is more transparent

Programmatic Advertising allows advertisers to view the sites their advertisements are reaching, the customer profiles showing interest in their ads, and most importantly – the costs associated with their advertisements. Advertisers have access to all of this information in real time without having to wait until the campaign is over.

“62% of media-buying professionals who are increasing spend on programmatic TV said the main benefit is reaching a more target audience.”


Programmatic Advertising provides better ROI

Programmatic Advertising empowers you to run more effective and impactful campaigns by providing performance metrics and insights to help you optimize and calibrate your advertisements for higher returns on investment.

Programmatic Advertising fights fraud

Fraud is one of the major concerns in all forms of display advertising. Some unscrupulous publishers earn money based on ad impressions by purchasing traffic to inflate the number of impressions. Programmatic Advertising helps you combat advertising fraud by allowing you to market to consumers with specific behavioral characteristics. Automated traffic rarely behaves the same as human traffic. By utilizing programmatic campaigns targeting specific types of consumers, the majority of your ads reach actual humans who have the ability to act on the messages they see.

Programmatic Advertising delivers tremendous efficiency, helping marketers reach their goals faster with lesser effort and greater effectiveness. It’s no surprise that automated technologies that reduce time and effort are gradually outdoing manual tasks.

To know more about Programmatic Advertising and how you can implement it to maximize returns on your advertising investments, reach out to our team.

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TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

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Kirsten Oelrich

Written By

Kirsten Oelrich