Making a Case for SharePoint to Sitecore Migration

By Venkata Phani Abburi 3 min read

Are you using SharePoint on your website? Perhaps, in a moment of wishful thinking, you hoped you could continue doing that forever. After all, website upgrades can be challenging and time-consuming.

You may or may not be aware that Microsoft has discontinued support for the SharePoint Online “Public Website” feature. While this feature won’t be available to new customers at all, existing customers like you will only be able to use it until March 2017. So the clock is clearly ticking…

There is a clear need for migration to a better CMS with sound capabilities.

Why is good old SharePoint phasing out?

Not long ago, SharePoint seemed to be everywhere. Almost every major organization had deployed one or the other instance of SharePoint. Most of the companies were Microsoft partners and were getting the platform at dirt cheap rates (sometimes even for free). Microsoft branding definitely helped move things along.

But for all of its flexibility, SharePoint was saddled with shortcomings:

  • Inability to do out-of-the box stuff like creating dynamic websites
  • No built-in tools for marketing or marketing automation
  • No built-in capabilities for commerce
  • Inability to customize content editing experience as per business requirements or reusability of content across multiple channels
  • Insufficient bulk content translation capabilities
  • Absence of an across-the-enterprise omnichannel contextually-aware experience

Microsoft, itself, recognized it subtly while making the announcement:

“As part of the evolution of the Office 365 service, we periodically evaluate the capabilities of the service to make sure that we’re delivering the utmost value to customers. After careful consideration, we concluded that for public websites, Office 365 customers would be better served by third-party providers whose core competency is public websites. Therefore, we’ve made the difficult decision to discontinue the SharePoint Online Public Website feature so that we can focus our efforts and investments on delivering capabilities to Office 365 that will bring more value to our customers.”

What now?

Microsoft is recommending third-party providers for both, new and old customers that offer solutions for building an online presence. Out of all the providers, Sitecore has emerged as the popular choice for a complete Web Content Management (WCM) solution.

What is great about Sitecore?

Sitecore is a complete enterprise-grade Customer Experience Management platform with a .NET Foundation for hosting public websites. It has become extremely popular among Microsoft partners and customers. Few benefits of Sitecore include:

  • Omnichannel automation
  • Unlimited scaling
  • Robust content management
  • Single knowledge repository
  • Contextual Intelligence
  • Cross channel data analysis

But, above all, what tilts the scales heavily in Sitecore’s favor is its ability to integrate completely with SharePoint.

So is it the end of the road for SharePoint?

Not quite. Microsoft has recently released SharePoint 2016 version with new and improved features to keep the ball rolling. The new version promises easier collaboration, team-driven workflows and simpler publishing.

Although we’re still evaluating the impact of SharePoint’s new version, we believe that it’ll still be a niche player with a lot of catching up to do with established players like Sitecore.

But then again, every website requires a unique approach. TA Digital has been a Sitecore Gold implementation partner since 2009 with an extensive hands-on experience in creating profitable, Omni-channel customer experiences.


Interested in learning more? Here is recommended information from key partners and online communities:

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Contact us today to see how we can help your organization with your next Sitecore project.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Venkata Phani Abburi

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Venkata Phani Abburi

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