Join us for a Webinar: Sitecore Personalization for The Masses
I’ve had the chance to present my “Personalization for The Masses” presentation at Sitecore Symposium a few years in a row now and the audience has grown each time. In fact, this year people were being turned away because they were even out of standing room! Because of its popularity, we’ve realized that this topic should brought to a much wider audience (without a velvet rope and a bouncer telling you we’re “at capacity”).
We’ll be doing that in January on the 17th at 11 am EST. Please join us for a chance to learn about how to actually start using Sitecore’s personalization features.
I initially created this presentation a few years ago because I realized that, despite the impressive case studies that are often shown off, most Sitecore customers never even scratch the surface of what the tool is capable of. This happens for a number of reasons, including simply not knowing how to get started.
This presentation and webinar are here to help with just that.
In it I walk through the general theory of how Sitecore performs its lauded personalization and then dig into the details of how to actually do it.
This will not be a live demo (I’ve seen enough presentations to know the peril of that!) but instead I will be performing a thorough walkthrough that shows everything that needs to be done to setup (through a point and click interface reminiscent of Microsoft Outlook) and apply personalization rules to content.
In the presentation you’ll learn:
- Why you want to personalize content on your website.
- The small list of prerequisites for using Sitecore personalization.
- How to identify places on a website that are good candidates for personalization.
- How to use the interfaces Sitecore provides to personalize the display and content of pages.
- The most commonly used personalization rules that Sitecore provides out of the box and how to use them.
If you’re interested in learning how to personalize your Sitecore website, make sure to join us on January 17th.
Explore Additional Resources
Learn how you can select the best Digital Experience platform for your business.
Our Certified Sitecore Experience Platform and Sitecore MVP’s specialize in helping you deliver seamless contextually personalized customer experiences.
Get Help from Our Experts
Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.
We are recognized as a top Sitecore Company on DesignRush.
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.