Integrating SAP Commerce Cloud, Adobe Experience Manager and Starmount POS for Seamless, Online and In-Store Customer Experience

By Koti Reddy 2 min read

SAP C/4HANA is a leading digital commerce solution company while Adobe Experience Manager (AEM) is a widely popular enterprise-grade digital experience management platform.

Starmount provides a mobile POS solution that enables store associates to access detailed product information, cross-channel inventory and customer profiles — all via mobile/tablet devices.

Providing a seamless experience across the channels requires almost real-time integration between the systems. The following integrations are the main challenges:

  • Providing a unified experience of the brand online and on in-store devices.
  • Having customer profiles, current shopping cart and order history readily available online to the customer or to in-store associates.
  • Synching inventory in real-time.
  • Synching orders both ways (online orders synced with stores and store orders synced to online) in real-time.

In this blog, we will look at how we solved the first challenge.

To provide a unified customer experience, it is important that the online and in-store experiences on the mobile devices use the same content (product ids, descriptions, images and other product assets). The system most ideal for managing this data is a Content Management system (AEM in our case). We have built our online store using the AEM as the front-end server. So AEM is already providing all the content for the online experiences. Now, the challenge is to make the AEM content available to in-store Mobile POS system (Starmount in our case).

To solve this, we built an extendable micro-service layer that pulls the product catalog data from SAP Commerce Cloud and CMS specific data like long descriptions, images from CMS, merge them and push them to the Starmount system using APIs. The product pages in Starmount then use this imported data. This push is done on a nightly basis and will send only the incremental data.

In future blogs, I will discuss the other challenges as well.

Explore Additional Resources

Learn how you can select the best Digital Experience and Digital Commerce platform for your business.

Schedule a meeting with our team to see our integrated Adobe & SAP Commerce Cloud innovations and tools.

Schedule Now

If you’d like to learn more about Adobe Experience Manager, visit our Adobe AEM Practice.

Learn more about our SAP Commerce Cloud Practice Capabilities.


Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Contact us today for help if your organization needs assistance setting up a new commerce platform, creating a custom commerce environment or migrating an older version of a commerce platform to a new one.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Koti Reddy

Written By

Koti Reddy