Digital Strategy Framework

By Dr. Ali Alkhafaji 2 min read

Digital Strategy Framework — How To Do It Right!

I can’t remember a week in my last 12 years of digital agency experience where I didn’t encounter a client that is in a desperate need for a digital strategy roadmap. Most of the time, the organization recognizes that need but doesn’t have the financial means or timeline to execute on it. Every time I hear the phrase “We don’t have the budget for that right now?” it becomes instantly clear that the organization is in even more significant need for that road map than they think. At TA Digital, we have designed this Digital Strategy Framework to address this pressing need for our clients.


A digital strategy roadmap isn’t a luxury expense or an afterthought, it is the vision of the organization, its business needs and the plan to achieve those needs in a well thought-out and articulated series of steps. That plan should consider many factors, including the organization finances, business, and technical capabilities. That is why the first step in every digital strategy model is assessing the maturity level of the organization. That maturity assessment takes into account the IT maturity, operational maturity, business maturity and leadership maturity. Next up is the landscape analysis which considers the current state of IT & Development, Business & Marketing and Operations. After understanding the current state of the organization, we seek to understand the business goals and pain points which help us identify the key performance indicators. The KPIs will focus on the following metrics:

  • Conversion, Visitor and Engagement Metrics
  • DevOps and Operations Metrics
  • Sales, Financial and Profitability Metrics
  • Engagement and Adaption Metrics

After setting the KPIs, the next step is to do a thorough analysis of the entire organization (IT, Business, Marketing, and Operations). This analysis will feed directly into the final artifact of the framework which is the final digital strategy with a detailed roadmap on how to execute it.

Explore Additional Resources

Learn more on how to select the right CMS for your business and excel the Digital Experience.

Our organization assists you with improving your marketing strategies. Select the best Digital Strategy to boost your business.


Over the past 20 years, we have completed thousands of digital projects globally. As an Adobe Business Solution and Experience Manager Specialized Partner, we are one of 19 companies in the world to hold the Business Solution Partner and AEM Specialization designation. Our proprietary processes and years of digital experience expertise have earned us a 97 percent customer satisfaction rating with our clients ranging from Global Fortune 1000 to mid-market enterprises, leading educational institutions, and non-profits.

For a more comprehensive description of TA Digital’s Digital Strategy Framework, Please Check Out Our Whitepaper Here.

Contact us to know more about how to formulate your own Digital Strategy Framework.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Dr. Ali Alkhafaji

Written By

Dr. Ali Alkhafaji