The Digital Experience race: Is your brand keeping up or catching up?

By Kirsten Oelrich 3 min read

In order to stay competitive in today’s digitally-driven marketplace, enterprises must not just keep pace with the fast-changing landscape, but also predict and foresee trends to stay a step ahead.

Businesses must continuously embrace new channels, bring new digitally-evolved products to market, and utilize cloud technologies to enable scaling at pace. It is only through exceptional digital experiences that that businesses will continue to be able to reach new sets of customers and increase the lifetime value of existing ones.

But in a sea of competitors, how does a brand like yours make this happen?

The answer is not simple. As many as 50 million IoT devices are expected to saturate the market by 2020, and the brands that are truly committed to innovation are developing digital engagement strategies that go beyond the commoditized web and mobile channels, and are looking at connected cars, smart appliances, voice assistants, augmented and virtual reality as the unpaved avenues to navigate in an effort to win the customer engagement race.

As a digital agency with deep technology capabilities, TA Digital is often in a position to mediate between organizational priorities and support the adoption of a toolset that can ensure opportunity and operations are running parallel and producing long term benefits to the enterprise.

Elastic Path’s headless approach enables the separation of front-end and back-end responsibilities, which is a key to ensure new customer experiences can be launched to drive demand across different channels and can be monetized without affecting the operational equilibrium IT needs to preserve.

Creating a bridge between the commerce layer and the digital experience platform is the key to achieve the sustained flexibility necessary to evolve customer engagement at the pace required by the increasing velocity of technological advancements that inform consumers’ expectations.

Explore Additional Resources

Learn how you can select the best Digital Experience and Digital Commerce platform for your business.

Leverage your deep experience in implementing Elastic Path Commerce with multiple CMS platforms for a seamless integrated content and commerce experience.

Enjoy this ebook to learn more about the challenges that organizations like yours are facing, and how a content and commerce strategy has helped leading brands accelerate their path to experience monetization.

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Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top eCommerce Agency.

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP C/4HANA, Elastic Path, IBM Watson Marketing, and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.


Defining the future of commerce, Elastic Path empowers the world’s biggest brands to innovate and transact billions of dollars in today’s fast-paced digital world. With its API-first enterprise commerce platform, Elastic Path enables companies to quickly embed commerce into any customer experience, across any touchpoint — unifying customer experiences that maximize engagement and conversion. Customers from industries as diverse as travel, telecoms, publishing, software, and retail enjoy the benefits of a flexible, open architecture that drives brand-defining customer experiences, facilitates business agility, and eliminates sales channel silos. Elastic Path is a private company based in Vancouver, Canada with offices in the UK and US. Learn more.

Kirsten Oelrich

Written By

Kirsten Oelrich