Bring the Best of B2C Experiences to your B2B E-Commerce

By Joseph Brannon 2 min read

The great divide between B2B and B2C commerce has vanished. According to a research, 80% of B2B buyers expect the same buying experience as B2C customers. Today’s hyper connected B2B buyers have high expectations and they desire nothing less than personalized and seamless cross-channel and cross-device experiences.

As B2B e-commerce merchants continue to invest in technologies to stay competitive, the market is expected to surpass $1.8 Trillion by 2021. And that’s not all − the B2B online retail market is expected to reach double that of the B2C market, generating revenues of 6.7 trillion USD by 2020.

In this rapidly growing competitive landscape, it’s imperative that your brand delivers personalized and seamless omni-channel B2B commerce experiences − with precision and consistency. But consumers are impatient. They expect 24/7 access to their accounts and orders. They want high touch omni-channel buying experiences. They want everything and they want it now.

Faced with these challenges, how can you ensure that you provide your customers a seamless omni-channel experience across touchpoints? More importantly, how can you keep your audiences engaged and turn them into brand advocates?

To meet the demands of a highly discerning B2B audience, your brand must equip itself with the right technology. Let’s look at the 3 key areas you must focus on, to deliver seamless omni-channel B2B e-commerce experiences.

Constant touch

An average buyer is information-driven and likes to research and investigate before making a purchase decision. It’s important that your brand provides audiences with the right information at the right time across channels by staying present and actively engaged.


Today’s B2B buyers expect the same level of engagement experience that B2C brands provide. Brands must connect with consumers across all touchpoints and on every channel to have a single view of their preferences to ensure a consistent experience.


Customers are more likely to choose brands that can accurately predict their choices. B2B brands must use consumer intelligence to know and anticipate purchasing behaviors and proactively deliver the relevant content, product, price and message.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Joseph Brannon

Written By

Joseph Brannon