The Benefits of AEM Mobile

By Lokesh Shivalingaiah 5 min read

The Benefits of AEM Mobile

If you can convince a customer to download and install your company’s mobile app, you have unfettered access to reach that customer. Maintaining that access, though, requires a compelling app that continually supplies the customer with relevant content.

Companies with limited development budgets often find it difficult to develop compelling mobile experiences due to the fragmented nature of mobile development tools. If your company uses separate tools for mobile app prototyping, design, content and marketing, your costs can quickly escalate out of control. If you compromise by reducing the quality of your app, you experience poor install rates and low engagement.

What Is Adobe Experience Manager Mobile?

Do you remember how content management systems such as WordPress revolutionized the web by consolidating content creation, user experience and website management? AEM Mobile is to mobile apps what a CMS is to a website. AEM Mobile is a single solution for mobile apps that can allow your company to:

  • Dramatically accelerate your mobile development workflow by prototyping and building apps within the same environment
  • Serve relevant, personalized content on demand to mobile app users
  • Manage multiple mobile apps from a single dashboard
  • Collect app usage statistics to track user activities and improve relevance of personalized content
  • Integrate your mobile app management with Adobe Marketing Cloud to communicate directly with your customers or advertise the app through your marketing channels

Benefits of AEM Mobile


AEM Mobile is an ideal mobile app solution for businesses in any field. If your business needs a mobile app that provides relevant content to customers whenever they want to consume it, AEM Mobile is the ideal solution. AEM Mobile can allow your company to develop mobile apps for the iOS, Android and Windows platforms. Some of the experiences that you can create with AEM Mobile include:

  • Apps that educate consumers and capture leads
  • Apps that improve field worker efficiency by providing schedules, directions to work locations and the ability to create logs
  • Apps that improve the mobile shopping experience with social elements, gamification and personalized deals and suggestions
  • Medical apps that provide personalized advice for healthy living and allow patients to schedule appointments
  • Apps that allow people to register for and discuss upcoming events

Cost Reduction

AEM Mobile allows your company to prototype, test, develop, deploy and manage mobile apps using a single unified solution. Developing mobile apps within a single environment doesn’t only reduce the time needed to bring a new app to the market — it also reduces costs drastically. There’s no need to teach new developers how to use multiple tools and manage their interactions. There’s also no need to manage complex update cycles in which an update to one tool breaks critical functionality in another tool. By greatly reducing the expense and effort associated with mobile app development and maintenance, AEM Mobile allows your company to concentrate its resources on creating a compelling user experience. An app that delivers a compelling user experience naturally converts more — allowing you to recoup your development expenses and bring your mobile apps to profitability more quickly than ever.

Content Personalization and Targeting

In mobile marketing, there is no single approach that works all of the time. Customers demand and expect content that’s relevant to them. Perhaps the greatest strength of AEM Mobile is the fact that it integrates with the rest of the products in Adobe Marketing Cloud. With Adobe Marketing Cloud, you can collect detailed information about your app’s users. You can use the data that you collect to create customer profiles and segments. Target your customers and customer segments with offers that will appeal to them — or use customer profiles to automatically serve relevant content within your mobile app.

App Optimization

The best way to provide a better experience to mobile app users is to understand what they want. Although asking for user feedback is often a good way to learn about the strengths and weaknesses of an app, many users won’t share their thoughts if asked. If a user has a particularly negative experience with the app, he or she may simply close and uninstall it. Without an analytics solution, you’ll never know why. AEM Mobile integrates with Adobe Analytics, giving you the ability to track usage, find out what engages your customers the most and learn why some of them uninstall your app. Use the information that you gather to further your optimization efforts and continually improve the experience of using your app.

Adobe BUSINESS PARTNER AEM Specialization

TA Digital is one of only 19 companies in the world to hold both the business solution partner and Adobe experience manager designation. We are absolute experts on the Adobe marketing cloud.

Click here to talk to one of our Adobe subject matter experts.

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering Digital Experience, Digital Commerce, and Digital Marketing Solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic, digital cultures through disruptive strategies and agile deployment of innovative solutions.

Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest Adobe Marketing Cloud (“AMC”) certified digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Regardless of your industry or sector, our deep Adobe Marketing Cloud, Commerce, Marketing Automation, Personalization, Analytics and CRM integration expertise, will help you seamlessly engage and interact with your customers through each touch point on their customer journey. Our AMC consultants will provide you with extensive innovative digital insights to ensure that your AMC platform is ideally optimized and that you are realizing a maximum return on investment across your digital, commerce, and sales enterprise.


As an Adobe Marketing Cloud intrapreneur, you know that your team, internal processes, multi-solution tools, creativity, and discipline drive the successful outcomes of your business. Our goal is to help your business become a digital marketing revenue generating center that is generating revenue for your organization 24x7x365.

We accomplish this goal by helping you accelerate your advancement faster than your competitors, across all seven of the Adobe Digital Marketing Maturity dimensions–Channels, Audiences, Context, Content, Assets, Campaigns, and Data. We work with you to custom tailor our flexible solution-service offerings to ideally fit your business model, Digital Maturity stage, your timelines, and your budget.

To ensure maximum flexibility and success our solution offerings encompass the entire Adobe Marketing Cloud and each (AMC) individual product. We offer three Digital Service packages to accommodate your specific business requirements, budget, and timeline. We also provide you with integration offerings that empower you to leverage best of breed digital, commerce, and marketing automation technologies to create world-class multi-solution digital eco-systems.


Strategy: We will mentor and you during your deployments, migrations, integrations, and upgrades.
Hybrid: We will work with your team using an integrated-team approach.
All-Inclusive: We will help you reduce your costs by serving as your fully integrated internal digital marketing enterprise.


Adobe Marketing Cloud: Adobe Experience Manager, Analytics, Campaign, Target, Media Optimizer, Audience Manager, and Social.
Digital Strategy: Helping you accelerate your digital maturity and transform your organization into a Digital Marketing Revenue Generating Center.
Digital Actualization: Helping you deploy optimized revenue-generating, multi-solution implementations, migrations, upgrades, and integrations.
Digital Governance: Helping you build strong Digital Governance frameworks that provide clear accountability for your digital strategy, policy, and standards.
Digital Optimization: Helping you build scalable, fluid, optimized, and integrated multi-solution platforms that deliver maximum revenue potential to your organization.


• Mobile Development, Optimization, and Personalization
• Quality Assurance Program
• DevOps and Managed Services
• UI Development
• Experience and Visual Design
• Demand Generation Program
• Content Management Program
• Staff Augmentation

Explore Additional Resources

Learn more on how to select the right CMS for your business and improve your customer’s Digital Experience.

Our Adobe Experience Cloud Consulting team specializes in helping you deliver a seamless, intelligent, and personalized customer experience.

Get Help from Our Experts

Over the past 17years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Lokesh Shivalingaiah

Written By

Lokesh Shivalingaiah