Why AI is the Real Winner in Holiday Shopping 2018

By Kirsten Oelrich 3 min read

Winter holidays are approaching and retailers all around the world are maximizing holiday sales. They make billions each year in this season from both online stores and brick and mortar locations. Retailers need to utilize all the tools possible to their advantage. It is necessary for the retailers to provide their customers with 24/7 access to the information about their products. They also need data mining to reach out to their target customers, active customer service and integrate systems that will enhance the shopping experience.

Here is how you can integrate AI into your business to be more efficient:

Powerful and fully automated customer service

There are so many competing products in the markets these days. Customers always research their products before making the purchase. Around 88% of customers research their products online before making purchases through online or physical stores. Therefore, you need to give them high quality access to information on your products. This makes their purchase decision more comfortable. Providing them with the precise information can help you compete in the market. All this is impossible without AI. It is necessary to implement it in your marketing strategy.

For most companies it is expensive to hire a 24/7 human customer support which will give an omnichannel customer experience. AI technologies are completely capable of conversing with the customer, just like humans. Customers enjoy conversing with AI through voice, chat, or smart speakers. According to a report, by 2020, 85% of customers will be communicating with businesses without interacting with humans. Nowadays this has become the latest trend amongst the millennials, as 60% are using chatbots and 70% have reported of having a positive experience.

Personalized Digital Marketing on the rise

Customers prefer personalized email messages these days. It is physically impossible to write each one of them about the various deals your brand is offering. AI can communicate at scale and can write each customer a tailored note about the deals and offers. Another profitable strategy AI assists in is to send targeted messages to specific customer segments. For instance, when the customer is searching for certain products, he/she will receive emails with additional photos and related products. According to a report, 58% of targeted emails generates revenue and there has been a massive increase in email revenue for segmented campaigns.

AI can assist you in messaging targeted groups or an individual. It can be used to recommend relevant holiday deals, solely based on the profile of the individual. Personalized recommendations by AI are very persuasive, as they use the purchase history, demographics and other behaviors of the individual.

New Ad Campaign Manager

There are potential customers everywhere, with no prior knowledge or experience with your brand. You need to inform these customers about your brand’s holiday deals or offers by using a sophisticated marketing campaign.

Advertisers have used AI to their full advantage, as it helped them understand the customer journey and has made messaging more efficient. Marketers completely rely on AI solutions, as they simply issue high level commands and the system takes over the major cognitive workload. High end AI platforms can recommend strategy specifics (audiences, content, and channels) and automate A/B testing at scale. This helps the brand to determine the efficiency of their campaigns or initiatives in near real time, which boosts their brand in the holiday season.

Driven by Data

There is an ever-increasing amount of data these days. You can optimize your brand’s strategies by using this data. It can help in identifying and messaging potential customers this holiday season. It would be impossible to manage the number of customers and their data without AI. AI makes customer’s lives easier and experience better. These ever-evolving technologies will put a stop at speculating this season.

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Kirsten Oelrich

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Kirsten Oelrich