AEM Mobile Has Won the Editor’s Choice in CRN Enterprise Apps Awards

By Kirsten Oelrich 4 min read

TA Digital Favorite AEM Mobile Snags Editor’s Choice in CRN Enterprise Apps Awards

Adobe is known for creating many decades’ worth of knockout hits that redefined marketing and outreach, but in 2016, it may have topped them all with Adobe Experience Manager Mobile. In its Enterprise App Awards, CRN Magazine granted AEM Mobile a top spot in the form of its coveted Editor’s Choice recognition. Whether you’re a dedicated data scientist or a novice Adobe Analytics user, this is great news.

Adobe is known for creating many decades’ worth of knockout hits that redefined marketing and outreach, but in 2016, it may have topped them all with Adobe Experience Manager Mobile. In its Enterprise App Awards, CRN Magazine granted AEM Mobile a top spot in the form of its coveted Editor’s Choice recognition. Whether you’re a dedicated data scientist or a novice Adobe Analytics user, this is great news.

At TA Digital, we’re proud to have mastered such a highly credentialed Adobe Marketing Cloud tool, and we’re even more gratified to leverage it on your behalf. Here’s what AEM Mobile’s recent recognition could mean for your future as a CMO.

What’s in an Award?

The CRN Enterprise App Awards are specifically intended to feature tools that help CMOs stay productive. The Editor’s Choice win just supports the idea that established AEM experts like TA Digital stand to empower their clients with more impactful digital marketing methodologies.

The CRN accolades are more than merely the result of some arbitrary popularity contest. Instead, they reveal AEM Mobile as a tried-and-tested solution for companies that want to improve their service offerings, analytics and outreach strategies without rethinking their entire business models.

CRN Magazine isn’t the only major industry player that stands behind Adobe Marketing Cloud either. In November 2016, for instance, Gartner awarded the company an overall leader designation in its second Magic Quadrant for Digital Marketing Analytics ranking. Adobe Analytics beat countless other solutions for a variety of reasons, including its:

  • Segmentation capabilities that merge ease of use, reporting and actionability with sophisticated segment analysis,
  • Straightforward integration with other tools in the Adobe Suite, such as Adobe Media Optimizer, Adobe Audience Manager and Adobe Target, and
  • Ongoing product development that incorporates constant usage observation and feedback from the marketing community.

What the Adobe Approach Offers

AEM Mobile is clearly designed to bring the office with you as you create and hone custom digital marketing analytics apps and solutions. For instance, users can review mission-critical data, oversee IT infrastructures and collaborate with relative ease via iOS, Android and Windows Mobile devices.

Unlike some alternatives, AEM Mobile gives you the power to build your own content management workflows. You can also integrate your apps with existing backend systems and push continuous changes to ensure that your content remains as relevant as possible. In a world where careless or under-informed decision making can mean the demise of an otherwise stellar plan, being able to stay connected is invaluable.

What does Will AEM Mobile mean for Your Marketing Efficacy?

If you’re still not convinced that AEM Mobile’s capacity for great things could add vital potency to your business plan, consider these key statistics:

Why Mobile Matters

Around 80 percent of the web’s citizen’s own smartphones. In other words, marketing to mobile devices is a matter of necessity instead of one of preference.

Among all consumers, 48 percent use search engines to begin their mobile research. This underscores the importance of employing accurate digital marketing analytics to get your brand out there where it can be seen.

Mobile users represent an advertising audience with greater potential rewards. An offer that you send via mobile is about 10 times as likely to be redeemed as a traditional print alternative. Almost 90 percent of consumers initiate live contact with businesses within 24 hours of searching for them on their smart devices. Conversion rates on smartphones also outstrip those on desktop machines by about two-thirds. Failing to commit to mobile marketing has massive potential to hamper your profitability.

The Value of a Comprehensive Approach

It’s impossible to ignore how neglecting the mobile market segment could halt your growth. Mobile users are notoriously particular, with 57 percent refusing to recommend businesses that exhibit bad mobile site design and 80 percent demanding seamless experiences from one device to another. The word of mouth that you’ve been counting on won’t go nearly as far if you aren’t on top of mobile marketing.

Adobe Experience Manager Mobile helps you make uniform marketing and outreach decisions. Consumers want to be able to engage with your brand without missing a beat even as they switch from their smartphones to tablets or computers. It’s up to you to ensure that they don’t notice the transition. AEM tools that let you deploy content to targeted audiences without wasting time reformatting or tweaking for specific devices help you market more inclusively and capitalize on trends.

Getting the Most out of AEM Mobile

Of course, marketing tools must do more than just include cool functionality. They also need to be good fits for the way you do business. As powerful as it is, AEM Mobile may confound some CMOs with its rich feature set and near-infinite customizability. Without an experienced partner, it’s easy to get lost in the wealth of features, tools and available data.

The TA Digital Difference

There are many ways to use AEM, but only a few methodologies will be optimal for your organization. As an Adobe AEM Specialized Partner, TA Digital is more than qualified to help you choose a superior plan of attack that makes the most of the evolving Adobe Analytics ecosystem.

We employ dedicated Adobe specialists who help you put all those analytics, implementation and integration goodies to practical use. Our Fast Forward Accelerators let you leverage our decades of CMS success without doing the legwork on your own, meaning that you can dive right into development. When it’s time to deploy, our Adobe Marketing Cloud Research and Development team can help you evolve from a theoretical data scientist into a pragmatic decision-maker who uses accurate information to enact impactful changes.


Explore Additional Resources

Learn more on how to select the right CMS for your business and improve your customer’s Digital Experience.

Our Adobe Experience Cloud Consulting team specializes in helping you deliver a seamless, intelligent, and personalized customer experience.


Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Contact us today to see how we can help your organization with your next Adobe Experience Cloud project.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich