Adobe Summit 2018 Sneaks: Merging Context and Content With Video Ad AI

By Kirsten Oelrich 2 min read

Customer Experience and Digital Transformation were the big buzzwords at Adobe Summit 2018. An exemplary line up of speakers, a stunning visual display on the big stage, and some entertaining moments turned the event into a whirlwind from start to finish.

Like every year, Summit Sneaks was one of the most awaited sessions and it did not disappoint. The level of innovation on display was truly staggering as the Adobe team took to the stage. Among all the previews, there were some that truly stood out and emerged as audience favorites.

Summit Sneak: Video Ad AI

Video Ad AI gives video advertisers the power of Adobe Sensei to improve their video ad performance through predictive performance modeling and recommendations. The recommendations to improve the ad’s effectiveness score (i.e., changing length and flow of the video) are sent to video advertisers in Adobe Premiere Pro CC, along with the original ad, for editing. Advertisers can adjust the ad to retain creative elements, while aligning with the marketing objectives to deliver high-performing content.

This was demonstrated by taking a video spot intended for several diverse social media platforms. Upon upload, the video is tagged for benchmarking via artificial intelligence, and then using additional artificial intelligence, it is assessed against past performance of similar content to generate an effectiveness score. The recommendations engine is then used to improve the effectiveness score through such changes as length or flow. The video may be compared to the original and edited further through Adobe Premiere Pro CC.

If you missed Adobe Summit 2018 or could not make it to the LIVE session, make sure you watch it now.

Click here to view the complete session.

Explore Additional Resources

Learn more on how to select the right CMS for your business and excel the Digital Experience.

Incorporate Artificial Intelligence in your digital marketing plan today to create a more enjoyable customer experience.

Schedule a meeting with TA Digital team to see how we can help you to elevate your Adobe digital enterprise by providing innovative experiences that delight your customers.

Adobe Chatbot Free Demo


Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top Creative Agency.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich