Adobe Media Optimizer Highlights
Identify Effective Campaigns Before Launching Them
Adobe Advertising Cloud utilizes predictive behavior modeling to simulate your marketing campaign before you launch it. Using multiple algorithms, Adobe Advertising Cloud can confidently predict the results of your campaign and suggest improvements. Select the ideal mix of search, display, and social media advertising — and adjust your campaign in real time to attract premium customers.
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Target Your Most Valuable Customers
Adobe Advertising Cloud utilizes attribution as part of a comprehensive marketing arsenal that can identify potential customers with high value and reach out to them in real time with automatic ad bidding. High-value customers will see your ads exactly when conversions are most likely.
Create Personalized Experiences
You can even derive further insights by integrating your marketing campaign with customer segments from Adobe Analytics. Manage your marketing campaign yourself, or let the professionals at Adobe optimize your campaign for you.
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Optimize Your Sales Funnel
Adobe generates reports that provide details about specific customers and customer segments along with individual products or offers, media assets and creatives. You’ll have the data that you need to justify every decision.
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Increase Your Social Media ROI
Using Adobe Advertising Cloud, you can customize a social media campaign utilizing data from users’ previous Facebook searches or engagement with your brand’s Facebook page.
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